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The Social Psychology of Referral Programs (Part 2)

This post is the second half of a two-part series on the social psychology of referral programs. You can read the first ...

The Social Psychology of Referral Programs (Part 1)

This post is the first half of a two-part series on the social psychology of referral programs. Click here to read part ...

5 Best Practices to Improve Loyalty Program Performance

 Do any of these statements apply to you? I created a loyalty program and want to make it better. I am planning on ...

Effective Referral and Loyalty Programs in The Beauty Industry: A Deep-Dive

The beauty industry, worth $80 billion in the US alone, encompasses the skincare, fragrance, cosmetics, and hair care ...

Building an Activewear Loyalty Program That Your Customers Love

Whether you’re lifting weights in the gym, doing yoga in the studio, or jogging in the park, you rely on clothes that ...

Case Study: Zappos' Rewards Program

When it’s time for a new pair of shoes, where do you go? If your solution involves opening up your computer and ...

Spotlight on Incentive Strength: 3 Ways to Design a More Effective Rewards Program

Incentive (noun): “something that encourages a person to do something or to work harder” - Merriam-Webster Learner’s ...

How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”-- turning a typical visitor into someone that produces value for your ...

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this ...

Is Your Rewards Program Promotion Reaching All Your Customers?

It’s a heinous crime in the world of incentive marketing...

How to Convert Window Shoppers Into Loyal Customers

“Nope, I’m just looking right now, thank you.”

5 Things that Turn Away Repeat Customers

You spend a lot of time, energy and money convincing customers to buy from you. From personalized ads to targeted ...

How to Use Data for Ecommerce and Build a Strategy that will Beat the Competition

Data is becoming increasingly prevalent in the ecommerce world. Stores, platforms, and apps alike scramble to ...

8 Keys to Build A Successful Rewards Program that Appeals to Everyone

The ecommerce world has become more data driven than ever as merchants gather as much information as possible about ...