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customer retention
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Why Customer Retention is a Key Differentiator for High-Performing Ecommerce Business

It’s one of the most dangerous threats to your ecommerce business… Even worse, the threat is invisible; lurking just beneath the surface, stealing your customers, and only revealing itself to you after it’s too late. It’s disloyalty. And don’t assume you’re immune. The Question You Must Answer Exactly what type of loyalty is valuable to my…

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Two Very Simple Reasons why Customer Retention is Important for Online Businesses

We founded Swell Rewards in part because we feel that there are too many “acquisition-focused” tools out there today (SEM, SEO, ads on social media, etc.), and not enough that help online businesses bring their customers back to their stores. But underlying that notion is a simple question: why do businesses need to make a…

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