Swell

Rewards. Referrals. Email capture. All in one place.

Communication
1

The Social Psychology of Referral Programs (Part 1)

This post is the first half of a two-part series on the social psychology of referral programs. Stay tuned for the next installment! Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of all…

Continue Reading