Swell

Rewards. Referrals. Email capture. All in one place.

Neurons

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this way, don’t fear — today, we’ll be breaking down some of these psychology concepts so that they’re understandable and (wait for it…) useful. Specifically, we’ll look at how these concepts can be used to design…

Continue Reading

Sales clerk showing jewellery to a customer

Is Your Rewards Program Promotion Reaching All Your Customers?

It’s a heinous crime in the world of incentive marketing… Picture yourself sitting on a witness stand, under oath, and accused of not extending your rewards program promotion to all of your customers Would you be found guilty? Your peers and competitors in the race to earn customer loyalty are promoting their programs heavily as evidenced by the…

Continue Reading

Young people looking through a shop windows

How to Convert Window Shoppers Into Loyal Customers

“Nope, I’m just looking right now, thank you.” That’s a common response indecisive window shoppers have historically given to brick & mortar salespersons when asked if they’re looking for something in particular. When translated, the response often means… “Leave me alone, I’m not sure I like or trust you.” It’s a cold brush off that’s…

Continue Reading

Skubana Post Image

5 Things that Turn Away Repeat Customers

You spend a lot of time, energy and money convincing customers to buy from you. From personalized ads to targeted content marketing, you’ve mastered the art of getting them interested! But, now that they’ve had their first taste, how can you keep them coming back for more? Repeat customers are an essential part of business…

Continue Reading

data

How to Use Data for Ecommerce and Build a Strategy that will Beat the Competition

Data is becoming increasingly prevalent in the ecommerce world. Stores, platforms, and apps alike scramble to gain valuable insight and gain any edge in the race to success. So many terms and statistics are floated around that it can be difficult to keep track of what is actually important to your store. Simply looking at your data is…

Continue Reading

Screen Shot 2017-04-19 at 7.07.30 PM

8 Keys to Build A Successful Rewards Program that Appeals to Everyone

The ecommerce world has become more data driven than ever as merchants gather as much information as possible about their customers. Stores are constantly looking to learn something new about their customers to help get them ahead of the competition. Their research helps them target customers better based on their location, hobbies, purchasing habits and more….

Continue Reading

happy customer new

5 Strategies to Wow Your Customers and Make Your Promotions More Effective

The term “sticker shock” puts fear in the hearts of all ecommerce store owners. Sticker shock typically is used to describe when customers see the price of an item they are interested in buying and are so “shocked” by it that they decide not to make the purchase altogether. Understandably, this is a situation ecommerce merchants…

Continue Reading

happy customer
1

Three User Experience Improvements That Will Increase Brand Loyalty

If it’s true that we have to give in order to get… Have you examined recently what type of experience you’re giving your customers? The user experience has always been important for ecommerce merchants but today- thanks to heightened competition and lower digital barriers to entry– the user experience is under the microscope in unprecedented ways….

Continue Reading

Screen Shot 2017-03-30 at 1.57.32 PM

How to Find the Customer Behaviors that Increase Retention for YOUR Store

So you’ve decided to launch your rewards program. Great! You’re on your way to boosting customer lifetime value, average cart size, and overall loyalty. But what now? How do you make sure you’re building the right program for your store and receiving all the benefits of a well designed loyalty program? The possibilities can be truly overwhelming….

Continue Reading

Screen Shot 2017-03-08 at 2.50.40 PM
1

How Perfect Locks Created A Custom Experience to Increase Sales with Rewards & Earn A 7.2X ROI

Just like your customers… Persistence deserves to be rewarded. No one has exhibited more persistence when it comes to trying to find the best way to reward customers than Gautama Swamy, the co-founder of Perfect Locks, an online seller of authentic virgin Indian hair extensions, weaves, and wigs. “We wanted to reward our customers uniquely,”…

Continue Reading

1 2