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Case Study: Zappos' Rewards Program

When it’s time for a new pair of shoes, where do you go? If your solution involves opening up your computer and ...

Spotlight on Incentive Strength: 3 Ways to Design a More Effective Rewards Program

Incentive (noun): “something that encourages a person to do something or to work harder” - Merriam-Webster Learner’s ...

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this ...

Is Your Rewards Program Promotion Reaching All Your Customers?

It’s a heinous crime in the world of incentive marketing...

How to Convert Window Shoppers Into Loyal Customers

“Nope, I’m just looking right now, thank you.”

5 Things that Turn Away Repeat Customers

You spend a lot of time, energy and money convincing customers to buy from you. From personalized ads to targeted ...

How to Use Data for Ecommerce and Build a Strategy that will Beat the Competition

Data is becoming increasingly prevalent in the ecommerce world. Stores, platforms, and apps alike scramble to ...

8 Keys to Build A Successful Rewards Program that Appeals to Everyone

The ecommerce world has become more data driven than ever as merchants gather as much information as possible about ...

5 Strategies to Wow Your Customers and Make Your Promotions More Effective

The term “sticker shock” puts fear in the hearts of all ecommerce store owners.

Three User Experience Improvements That Will Increase Brand Loyalty

If it’s true that we have to give in order to get…