Swell

Rewards. Referrals. Email capture. All in one place.

swell-rewards-email-marketing-3-tips

3 Tips to Strengthen Your Promotions Using Email Marketing

Whether it’s through Swell or on your own, many of our merchants use email marketing to communicate promotions, discounts, and special offers to their customers.  And why not?  Although email marketing isn’t the newest or most innovative solution around today, that doesn’t mean it’s any less effective for either e-commerce or brick-and-mortar businesses. In fact,…

Continue Reading

library

Why Academics’ Findings on Customer Retention Might Surprise You

  If you run a Google search for the phrase “what drives repeat spending”, you’ll find all kinds of compelling suggestions.  “Start a loyalty program!” seems to be a popular option.  “Build a community!” is also relatively prevalent.  A Harvard Business Review article says that it’s all about creating a great “customer experience”…can’t argue against…

Continue Reading

smb june 2015 results

Swell Rewards Merchant Spotlight: How Smoky Mountain Beards Drove a 150%+ Increase in Revenue from Existing Customers with a Few Clicks

It’s no big secret that beards are as in today as they’ve ever been.  Whether it’s trendy young professionals, big-time movie stars, or outdoorsmen (who are probably surprised to see others borrowing their style!), it’s hard to walk down the street without seeing a man who’s decided to put the razor away for at least…

Continue Reading