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The Social Psychology of Referral Programs (Part 1)

This post is the first half of a two-part series on the social psychology of referral programs. Stay tuned for the next installment! Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of all…

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Our Refer-A-Friend Programs Are Here!

Last year, I was catching up over dinner with two friends from college.  Given that all three of us were either involved in or passionate about the tech scene at the time, the discussion eventually turned to startups. “Hey, have you guys tried Lyft yet?” One of my friends asked.  When I responded that I hadn’t,…

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