Swell

Rewards. Referrals. Email capture. All in one place.

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Effective Referral and Loyalty Programs in The Beauty Industry: A Deep-Dive

The beauty industry, worth $80 billion in the US alone, encompasses the skincare, fragrance, cosmetics, and hair care industries, as well as some of the personal care industry.  It hasn’t transitioned online as quickly as many other consumer packaged goods have, but this is beginning to change (as evidenced by the fact that the online share of…

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Building an Activewear Loyalty Program That Your Customers Love

Whether you’re lifting weights in the gym, doing yoga in the studio, or jogging in the park, you rely on clothes that will support your physical activities. “Activewear” apparel, clothing designed for an active lifestyle, is able to provide both comfort and an extended range of motion while exercising. The activewear industry is booming as…

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Spotlight on Incentive Strength: 3 Ways to Design a More Effective Rewards Program

Incentive (noun): “something that encourages a person to do something or to work harder” – Merriam-Webster Learner’s Dictionary  The term “incentive” is being used more and more in spaces like e-commerce, healthcare, and policy.  But what do marketers really mean when they talk about incentives, and how can you apply the idea?  Today, we’ll demystify the…

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How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”– turning a typical visitor into someone that produces value for your business. Whether that visitor completes a purchase, subscribes to your newsletter, or simply clicks on your “Learn More” button, each of these actions moves your potential customers along the buyer’s journey and can be vital to your success. Customer…

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It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this way, don’t fear — today, we’ll be breaking down some of these psychology concepts so that they’re understandable and (wait for it…) useful. Specifically, we’ll look at how these concepts can be used to design…

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