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Why Academics’ Findings on Customer Retention Might Surprise You

  If you run a Google search for the phrase “what drives repeat spending”, you’ll find all kinds of compelling suggestions.  “Start a loyalty program!” seems to be a popular option.  “Build a community!” is also relatively prevalent.  A Harvard Business Review article says that it’s all about creating a great “customer experience”…can’t argue against…

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Key E-Commerce Metrics that Don’t Get Enough of the Spotlight…Part 1

Metrics are an important tool when it comes to successfully managing any business, regardless of whether you’re a sole proprietor or a Fortune 500 CEO.  When used correctly, metrics can provide the critical insights needed to inform sound business decisions. When it comes to e-commerce businesses, it seems like there are a handful in particular…

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How Our Blog Can Help Your Business

In our last post, we talked about why Swell Rewards exists in the first place. In this one, we’ll talk about what types of topics we’re going to cover on this blog and how they can help you grow your e-commerce business. In short, this blog is meant to be a reflection of our founding…

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