Swell

Rewards. Referrals. Email capture. All in one place.

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Effective Referral and Loyalty Programs in The Beauty Industry: A Deep-Dive

The beauty industry, worth $80 billion in the US alone, encompasses the skincare, fragrance, cosmetics, and hair care industries, as well as some of the personal care industry.  It hasn’t transitioned online as quickly as many other consumer packaged goods have, but this is beginning to change (as evidenced by the fact that the online share of…

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Spotlight on Incentive Strength: 3 Ways to Design a More Effective Rewards Program

Incentive (noun): “something that encourages a person to do something or to work harder” – Merriam-Webster Learner’s Dictionary  The term “incentive” is being used more and more in spaces like e-commerce, healthcare, and policy.  But what do marketers really mean when they talk about incentives, and how can you apply the idea?  Today, we’ll demystify the…

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How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”– turning a typical visitor into someone that produces value for your business. Whether that visitor completes a purchase, subscribes to your newsletter, or simply clicks on your “Learn More” button, each of these actions moves your potential customers along the buyer’s journey and can be vital to your success. Customer…

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Neurons

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this way, don’t fear — today, we’ll be breaking down some of these psychology concepts so that they’re understandable and (wait for it…) useful. Specifically, we’ll look at how these concepts can be used to design…

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Satisfied Customer

A Happy Customer is a Loyal One: How A Great Customer Experience will Increase Brand Loyalty

Quick- what’s your competitive advantage? It may sound like a straightforward question… But it’s one even entrepreneurs with a great product offered at a great price increasingly find themselves answering incorrectly. Ready to become one of the high performing ecommerce companies that have figured it out? In an increasingly commoditized world it’s getting much more…

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5 Strategies to Wow Your Customers and Make Your Promotions More Effective

The term “sticker shock” puts fear in the hearts of all ecommerce store owners. Sticker shock typically is used to describe when customers see the price of an item they are interested in buying and are so “shocked” by it that they decide not to make the purchase altogether. Understandably, this is a situation ecommerce merchants…

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