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Spotlight on Incentive Strength: 3 Ways to Design a More Effective Rewards Program

Incentive (noun): “something that encourages a person to do something or to work harder” - Merriam-Webster Learner’s ...

How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”-- turning a typical visitor into someone that produces value for your ...

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this ...

5 Strategies to Wow Your Customers and Make Your Promotions More Effective

The term “sticker shock” puts fear in the hearts of all ecommerce store owners.