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How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”– turning a typical visitor into someone that produces value for your business. Whether that visitor completes a purchase, subscribes to your newsletter, or simply clicks on your “Learn More” button, each of these actions moves your potential customers along the buyer’s journey and can be vital to your success. Customer…

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5 Mistakes Ecommerce Stores Make With Their Rewards Programs

Loyalty might best be described as a snowflake… Extremely fragile and difficult to hold onto and maintain. In other words, it’s really easy to mess up a rewards program- especially one that is tailored to individuals and rewards consumers based on behaviors the company offering the program deems valuable. The difficulty with loyalty today is that…

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6 Things Savvy Online Shoppers Look For

When people come and buy from you, they have certain… expectations. Things that they are looking for. Things that reassure them. Things that help them figure you out. When you are designing your ecommerce customer experience, think carefully about customer expectations and whether you are fulfilling yours. If you disappoint, you could be setting yourself…

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