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Campaign Spotlight #4: Newsletter Signup!

We’re getting pretty close to the end of our Campaign Spotlight series, but we’re not quite there yet!  In today’s post, we’re going to cover one of our most compelling campaigns – the Newsletter Signup campaign! What Does the Newsletter Signup Campaign Do? Put very simply, our Newsletter Signup campaign allows you to offer a…

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Campaign Spotlight #3: Tweet and Retweet Campaigns!

Onwards with our Campaign Spotlight series!  Previously, we discussed our Twitter Follow and Facebook Page Visit campaigns in more detail.  Today, we’re going to cover two other new and exciting campaigns; this post is all about our “Tweet” and “Retweet” campaigns! What Do These Campaigns Do? Both our Tweet and Retweet campaigns are designed to help your site…

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Campaign Spotlight #2: Twitter Follow Campaign!

Last week, we wrote the first post in our “Campaign Spotlight” series about our Facebook Page Visit campaign.  Continuing the series today, we’re going to cover our Twitter Follow campaign! What Does the Twitter Follow Campaign Do? You guessed it:  with just a few clicks, you can incentivize your site visitors and customers to Follow your business on Twitter….

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Campaign Spotlight #1: Facebook Page Visit!

In this series of Campaign Spotlight posts (the first one is this one!), we want to provide a bit more guidance on: How each campaign can help your business grow What types of businesses should consider running each campaign How to determine how many points to offer in exchange for user participation With that, we’ll get started…

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We just rolled out changes for our merchants, and today we’re excited to announce some big updates for consumers!

In our last blog post, we discussed a number of exciting changes for our merchants; through our online platform, merchants are now able to reward their customers with points for “Following” them on a variety of social media platforms, subscribing to their Newsletters, visiting a webpage, reading any type of content, and more. As we alluded to in our…

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Announcing LOTS of New Campaigns for our Merchants!

For the past couple of weeks, our team here at Swell Rewards has been working nonstop to release the latest (and greatest) version of our Customer Retention Suite.  The Retention Suite is now available in the Shopify App Store, and we’ll be going live with a few new partners in the coming weeks as well….

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How We Think About Customer Retention

For e-commerce businesses, customer retention works almost completely differently than it does for stores with a “brick and mortar” presence.  Brick and mortar businesses enjoy a simple advantage that others can’t replicate:  they have a tangible, physical location.  The secret lies in the fact that in-person businesses have a much easier job when it comes…

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Why Academics’ Findings on Customer Retention Might Surprise You

  If you run a Google search for the phrase “what drives repeat spending”, you’ll find all kinds of compelling suggestions.  “Start a loyalty program!” seems to be a popular option.  “Build a community!” is also relatively prevalent.  A Harvard Business Review article says that it’s all about creating a great “customer experience”…can’t argue against…

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Swell Rewards Merchant Spotlight: How Smoky Mountain Beards Drove a 150%+ Increase in Revenue from Existing Customers with a Few Clicks

It’s no big secret that beards are as in today as they’ve ever been.  Whether it’s trendy young professionals, big-time movie stars, or outdoorsmen (who are probably surprised to see others borrowing their style!), it’s hard to walk down the street without seeing a man who’s decided to put the razor away for at least…

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Key E-Commerce Metrics that Don’t Get Enough of the Spotlight…Part 1

Metrics are an important tool when it comes to successfully managing any business, regardless of whether you’re a sole proprietor or a Fortune 500 CEO.  When used correctly, metrics can provide the critical insights needed to inform sound business decisions. When it comes to e-commerce businesses, it seems like there are a handful in particular…

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