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How to Become Irresistible With These Seven Winning Customer Retention Strategies

Your first love likely seemed irresistible… It’s a feeling characterized by an insatiable thirst to return to your love time and time again regardless of the difficulty, distance, or dire straits involved. Unfortunately, with maybe the exception of childhood sweethearts who ultimately marry, that irresistibility generally wears off over time and leads to a parting…

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customer retention

Why Customer Retention is a Key Differentiator for High-Performing Ecommerce Business

It’s one of the most dangerous threats to your ecommerce business… Even worse, the threat is invisible; lurking just beneath the surface, stealing your customers, and only revealing itself to you after it’s too late. It’s disloyalty. And don’t assume you’re immune. The Question You Must Answer Exactly what type of loyalty is valuable to my…

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Use Swell’s “Rewards Page” to Strengthen Your Customers’ On-Site Experience

In one of our recent blog posts we covered the Nordstrom rewards program in detail, discussing how the retail giant successfully built and executed their program. Nordstrom’s launch was highly successful and unsurprisingly they’re not the only major brand to have reaped the benefits of customer loyalty. GAP, Starbucks, Marriott, JCPenney, and many others are…

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Make Sure Your Customer Loyalty Program Creates Real Loyalty

The tags that hang on your keychain… Or the cards that fatten your wallet… Even the rewards applications that fill your phone… These items prove you love the brands with which you do business. They’re tangible evidence of your loyalty. Or are they? Real loyalty (the type that manifests itself in the form of higher…

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Get Your Store Ready for the Holidays with These Four Simple Steps

The holiday season is one of the most important time periods for e-commerce merchants. Data from RJ Metrics shows that during that time merchants acquire between 29% and 59% more customers when compared with other months. During this critical period, merchants can expect to generate a substantial percentage of their annual revenue. The exact revenue…

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We Want You to Stop Sending Emails Through Your Loyalty Platform. Here’s Why.

Because Swell has always been a loyalty platform for e-commerce businesses, the ability to send program-related emails has always been a core part of our service. Email is an extremely powerful component of any rewards program, referral program, or email capture tool. Not only do our merchants use Swell to send “transactional” emails (e.g. “here’s…

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Case Study: How Nordstrom Built a Thriving Rewards Program

A few weeks ago, the Chicago Tribune published an article detailing retail giant Nordstrom’s recent performance. The retail industry as a whole had been experiencing several consecutive negative quarters, including superstores Macy’s and Kohl’s. Nordstrom itself reported an earnings per share of 39 cents less than in the same quarter just a year ago, which…

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How to Reward Product Reviews and Supercharge Your E-Commerce Business

Today, product reviews are an incredibly popular add-on for e-commerce sites; whether you’re a store owner, occasional shopper, or both, it’s highly likely that you’ve run into at least a handful of sites which readily display what previous customers think of their products. Yotpo, which helps e-commerce businesses manage, display, and earn additional product reviews, classifies reviews…

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How to Improve Digital Coupon Usage for your E-Commerce Business

Coupons. Discounts. Deals. Promotions. By now most of us have heard that it’s much cheaper to retain a customer than it is to secure a new one, and e-commerce businesses are flooding their customers with reasons to return.  These programs are designed to reward customer loyalty and keep people coming back to your store. Over…

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Crunching the Numbers on Time to Rewards Program ROI

“Hey, so how long will it take for my customers to actually begin using their points / sending their referral link to friends / signing up for my mailing list?!” When merchants come to us asking about rewards program ROI, we completely understand; after investing the time and energy to customize and launch their rewards…

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