Swell

Rewards. Referrals. Email capture. All in one place.

gifts

Get Your Store Ready for the Holidays with These Four Simple Steps

The holiday season is one of the most important time periods for e-commerce merchants. Data from RJ Metrics shows that during that time merchants acquire between 29% and 59% more customers when compared with other months. During this critical period, merchants can expect to generate a substantial percentage of their annual revenue. The exact revenue…

Continue Reading

swell-transfer-loyalty-data-to-esp
2

We Want You to Stop Sending Emails Through Your Loyalty Platform. Here’s Why.

Because Swell has always been a loyalty platform for e-commerce businesses, the ability to send program-related emails has always been a core part of our service. Email is an extremely powerful component of any rewards program, referral program, or email capture tool. Not only do our merchants use Swell to send “transactional” emails (e.g. “here’s…

Continue Reading

nordstrom-image
1

Case Study: How Nordstrom Built a Thriving Rewards Program

A few weeks ago, the Chicago Tribune published an article detailing retail giant Nordstrom’s recent performance. The retail industry as a whole had been experiencing several consecutive negative quarters, including superstores Macy’s and Kohl’s. Nordstrom itself reported an earnings per share of 39 cents less than in the same quarter just a year ago, which…

Continue Reading

reviews
2

How to Reward Product Reviews and Supercharge Your E-Commerce Business

Today, product reviews are an incredibly popular add-on for e-commerce sites; whether you’re a store owner, occasional shopper, or both, it’s highly likely that you’ve run into at least a handful of sites which readily display what previous customers think of their products. Yotpo, which helps e-commerce businesses manage, display, and earn additional product reviews, classifies reviews…

Continue Reading

swell-improve-digital-coupon-usage
1

How to Improve Digital Coupon Usage for your E-Commerce Business

Coupons. Discounts. Deals. Promotions. By now most of us have heard that it’s much cheaper to retain a customer than it is to secure a new one, and e-commerce businesses are flooding their customers with reasons to return.  These programs are designed to reward customer loyalty and keep people coming back to your store. Over…

Continue Reading

swell-rewards-program-roi-by-month

Crunching the Numbers on Time to Rewards Program ROI

“Hey, so how long will it take for my customers to actually begin using their points / sending their referral link to friends / signing up for my mailing list?!” When merchants come to us asking about rewards program ROI, we completely understand; after investing the time and energy to customize and launch their rewards…

Continue Reading

pricing-change
4

We’re Changing Our Pricing Plans! Here’s What You Need to Know.

On July 11th, we’re going to roll out a few changes to our premium plans. While “Swell Pro” will no longer exist in its current form, we’re making sure that we do everything we can to minimize the impact on our current Pro users. And in many cases, you’ll find that you’re paying less than you currently are on…

Continue Reading

swell-rewards-program-dashboard-measure-rewards-performance

Now, Analyze Rewards Program Performance with Swell’s Program Dashboard!

From the time we onboarded our first merchant, our team realized the importance of demonstrating to our merchants just how much value the Swell platform adds to their businesses. Today, we’ve taken an important step towards that goal with the release of a detailed performance dashboard, which is now live in the Program Dashboard section of your…

Continue Reading

swell-rewards-increase-revenue-with-subscriptions
1

How to Use Subscriptions to Unlock Additional Revenue for Your E-Commerce Business

Recently, e-commerce businesses of all shapes and sizes have been using a new tactic to drive growth: they’ve started offering subscription-based products. You’ve probably seen or heard about subscription boxes. In fact, maybe you’re even a subscriber to a handful! For those who aren’t familiar though, the customer typically pays a monthly fee (which is…

Continue Reading

swell-increase-conversions

3 Hidden Techniques to Increase Conversions

By now, it may seem like you’ve heard it all when it comes to increasing conversions. Factors such as clear product descriptions, high-resolution videos, and a smooth, simple checkout process have been proven to increase conversion rates, and chances are that you’ve spent countless hours obsessing over all of those details.  You might also find…

Continue Reading

1 2 3 4 5 6 7