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Case Study: Zappos' Rewards Program

When it’s time for a new pair of shoes, where do you go? If your solution involves opening up your computer and ...

Spotlight on Incentive Strength: 3 Ways to Design a More Effective Rewards Program

Incentive (noun): “something that encourages a person to do something or to work harder” - Merriam-Webster Learner’s ...

How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”-- turning a typical visitor into someone that produces value for your ...

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this ...

Is Your Rewards Program Promotion Reaching All Your Customers?

It’s a heinous crime in the world of incentive marketing...

How to Convert Window Shoppers Into Loyal Customers

“Nope, I’m just looking right now, thank you.”

5 Things that Turn Away Repeat Customers

You spend a lot of time, energy and money convincing customers to buy from you. From personalized ads to targeted ...

How to Use Data for Ecommerce and Build a Strategy that will Beat the Competition

Data is becoming increasingly prevalent in the ecommerce world. Stores, platforms, and apps alike scramble to ...

8 Keys to Build A Successful Rewards Program that Appeals to Everyone

The ecommerce world has become more data driven than ever as merchants gather as much information as possible about ...