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Rewards. Referrals. Email capture. All in one place.

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How to Use Data for Ecommerce and Build a Strategy that will Beat the Competition

Data is becoming increasingly prevalent in the ecommerce world. Stores, platforms, and apps alike scramble to gain valuable insight and gain any edge in the race to success. So many terms and statistics are floated around that it can be difficult to keep track of what is actually important to your store. Simply looking at your data is…

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8 Keys to Build A Successful Rewards Program that Appeals to Everyone

The ecommerce world has become more data driven than ever as merchants gather as much information as possible about their customers. Stores are constantly looking to learn something new about their customers to help get them ahead of the competition. Their research helps them target customers better based on their location, hobbies, purchasing habits and more….

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5 Strategies to Wow Your Customers and Make Your Promotions More Effective

The term “sticker shock” puts fear in the hearts of all ecommerce store owners. Sticker shock typically is used to describe when customers see the price of an item they are interested in buying and are so “shocked” by it that they decide not to make the purchase altogether. Understandably, this is a situation ecommerce merchants…

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Three User Experience Improvements That Will Increase Brand Loyalty

If it’s true that we have to give in order to get… Have you examined recently what type of experience you’re giving your customers? The user experience has always been important for ecommerce merchants but today- thanks to heightened competition and lower digital barriers to entry– the user experience is under the microscope in unprecedented ways….

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How to Find the Customer Behaviors that Increase Retention for YOUR Store

So you’ve decided to launch your rewards program. Great! You’re on your way to boosting customer lifetime value, average cart size, and overall loyalty. But what now? How do you make sure you’re building the right program for your store and receiving all the benefits of a well designed loyalty program? The possibilities can be truly overwhelming….

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How To Use Rewards To Capitalize On “I Want To Buy Moments”

It’s a moment you have to win… We’re talking about the “I Want To Buy Moment” in which a prospect becomes a customer by adding one of your offerings to their cart and completing the checkout process. These are pivotal moments that can determine whether your ecommerce store is growing or dying. But guess what……

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Walmart and Other Giants are Devoting More Resources to Their Online Presence. How Can Your Store Still Succeed in Ecommerce?

It seems like the ecommerce world is being shaken up on almost a daily basis lately with major players in the retail space pushing each other on all fronts. One superstore in particular, Walmart, has dominated recent news cycles with big move after big move. Over the past few years, Walmart has recognized the importance of a…

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How Perfect Locks Created A Custom Experience to Increase Sales with Rewards & Earn A 7.2X ROI

Just like your customers… Persistence deserves to be rewarded. No one has exhibited more persistence when it comes to trying to find the best way to reward customers than Gautama Swamy, the co-founder of Perfect Locks, an online seller of authentic virgin Indian hair extensions, weaves, and wigs. “We wanted to reward our customers uniquely,”…

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5 Mistakes Ecommerce Stores Make With Their Rewards Programs

Loyalty might best be described as a snowflake… Extremely fragile and difficult to hold onto and maintain. In other words, it’s really easy to mess up a rewards program- especially one that is tailored to individuals and rewards consumers based on behaviors the company offering the program deems valuable. The difficulty with loyalty today is that…

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6 Things Savvy Online Shoppers Look For

When people come and buy from you, they have certain… expectations. Things that they are looking for. Things that reassure them. Things that help them figure you out. When you are designing your ecommerce customer experience, think carefully about customer expectations and whether you are fulfilling yours. If you disappoint, you could be setting yourself…

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