Swell

Rewards. Referrals. Email capture. All in one place.

Screen Shot 2017-03-30 at 1.57.32 PM

How to Find the Customer Behaviors that Increase Retention for YOUR Store

So you’ve decided to launch your rewards program. Great! You’re on your way to boosting customer lifetime value, average cart size, and overall loyalty. But what now? How do you make sure you’re building the right program for your store and receiving all the benefits of a well designed loyalty program? The possibilities can be truly overwhelming….

Continue Reading

happy shopper
1

How To Use Rewards To Capitalize On “I Want To Buy Moments”

It’s a moment you have to win… We’re talking about the “I Want To Buy Moment” in which a prospect becomes a customer by adding one of your offerings to their cart and completing the checkout process. These are pivotal moments that can determine whether your ecommerce store is growing or dying. But guess what……

Continue Reading

walmart

Walmart and Other Giants are Devoting More Resources to Their Online Presence. How Can Your Store Still Succeed in Ecommerce?

It seems like the ecommerce world is being shaken up on almost a daily basis lately with major players in the retail space pushing each other on all fronts. One superstore in particular, Walmart, has dominated recent news cycles with big move after big move. Over the past few years, Walmart has recognized the importance of a…

Continue Reading

Screen Shot 2017-03-08 at 2.50.40 PM
1

How Perfect Locks Created A Custom Experience to Increase Sales with Rewards & Earn A 7.2X ROI

Just like your customers… Persistence deserves to be rewarded. No one has exhibited more persistence when it comes to trying to find the best way to reward customers than Gautama Swamy, the co-founder of Perfect Locks, an online seller of authentic virgin Indian hair extensions, weaves, and wigs. “We wanted to reward our customers uniquely,”…

Continue Reading

Confused better

5 Mistakes Ecommerce Stores Make With Their Rewards Programs

Loyalty might best be described as a snowflake… Extremely fragile and difficult to hold onto and maintain. In other words, it’s really easy to mess up a rewards program- especially one that is tailored to individuals and rewards consumers based on behaviors the company offering the program deems valuable. The difficulty with loyalty today is that…

Continue Reading

pexels-photo-270557

6 Things Savvy Online Shoppers Look For

When people come and buy from you, they have certain… expectations. Things that they are looking for. Things that reassure them. Things that help them figure you out. When you are designing your ecommerce customer experience, think carefully about customer expectations and whether you are fulfilling yours. If you disappoint, you could be setting yourself…

Continue Reading

Layered Cake
3

Encourage Higher Customer Lifetime Value with our New VIP Tiers Feature!

In our last blog post, we discussed how you can calculate Customer Lifetime Value, or CLV. Determining this metric is crucial to understanding which customers are most valuable to your store, but now that you’ve figured that out, what next? If you currently have an active rewards program, you have a wealth of options in front of you. If…

Continue Reading

Screen Shot 2017-02-09 at 10.02.53 AM
1

Learn How to Calculate CLV for Ecommerce and Set Yourself Up to Maximize it!

One common phrase you hear at Swell is that we help stores incentivize whatever is important to them. But often, the answer to that question is not so simple. What is important to your store? The best way to attack a question so open ended is to look at data and statistics. Calculating your store’s Customer…

Continue Reading

Nice business man

Three Promotional Strategies to Boost Rewards Program Engagement for your Store

Loyalty programs work. The most successful ones — think My Best Buy and United Airlines’ MileagePlus — are driven by effective promotional strategies that generate new leads and engage existing customers. Whether it’s on your site or in your communications with your customers, your rewards program is only going to succeed if customers are able to…

Continue Reading

People Magnet

How to Become Irresistible With These Seven Winning Customer Retention Strategies

Your first love likely seemed irresistible… It’s a feeling characterized by an insatiable thirst to return to your love time and time again regardless of the difficulty, distance, or dire straits involved. Unfortunately, with maybe the exception of childhood sweethearts who ultimately marry, that irresistibility generally wears off over time and leads to a parting…

Continue Reading

1 2 3 4 6