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Rewards. Referrals. Email capture. All in one place.

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How We Think About Customer Retention

For e-commerce businesses, customer retention works almost completely differently than it does for stores with a “brick and mortar” presence.  Brick and mortar businesses enjoy a simple advantage that others can’t replicate:  they have a tangible, physical location.  The secret lies in the fact that in-person businesses have a much easier job when it comes…

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Why Academics’ Findings on Customer Retention Might Surprise You

  If you run a Google search for the phrase “what drives repeat spending”, you’ll find all kinds of compelling suggestions.  “Start a loyalty program!” seems to be a popular option.  “Build a community!” is also relatively prevalent.  A Harvard Business Review article says that it’s all about creating a great “customer experience”…can’t argue against…

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Key E-Commerce Metrics that Don’t Get Enough of the Spotlight…Part 1

Metrics are an important tool when it comes to successfully managing any business, regardless of whether you’re a sole proprietor or a Fortune 500 CEO.  When used correctly, metrics can provide the critical insights needed to inform sound business decisions. When it comes to e-commerce businesses, it seems like there are a handful in particular…

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Two Very Simple Reasons why Customer Retention is Important for Online Businesses

We founded Swell Rewards in part because we feel that there are too many “acquisition-focused” tools out there today (SEM, SEO, ads on social media, etc.), and not enough that help online businesses bring their customers back to their stores. But underlying that notion is a simple question: why do businesses need to make a…

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