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Effective Referral and Loyalty Programs in The Beauty Industry: A Deep-Dive

The beauty industry, worth $80 billion in the US alone, encompasses the skincare, fragrance, cosmetics, and hair care industries, as well as some of the personal care industry.  It hasn’t transitioned online as quickly as many other consumer packaged goods have, but this is beginning to change (as evidenced by the fact that the online share of…

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Case Study: How Nordstrom Built a Thriving Rewards Program

A few weeks ago, the Chicago Tribune published an article detailing retail giant Nordstrom’s recent performance. The retail industry as a whole had been experiencing several consecutive negative quarters, including superstores Macy’s and Kohl’s. Nordstrom itself reported an earnings per share of 39 cents less than in the same quarter just a year ago, which…

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Swell Rewards Merchant Spotlight: How Smoky Mountain Beards Drove a 150%+ Increase in Revenue from Existing Customers with a Few Clicks

It’s no big secret that beards are as in today as they’ve ever been.  Whether it’s trendy young professionals, big-time movie stars, or outdoorsmen (who are probably surprised to see others borrowing their style!), it’s hard to walk down the street without seeing a man who’s decided to put the razor away for at least…

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