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Case Study: How Nordstrom Built a Thriving Rewards Program

A few weeks ago, the Chicago Tribune published an article detailing retail giant Nordstrom’s recent performance. The retail industry as a whole had been experiencing several consecutive negative quarters, including superstores Macy’s and Kohl’s. Nordstrom itself reported an earnings per share of 39 cents less than in the same quarter just a year ago, which…

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smb june 2015 results

Swell Rewards Merchant Spotlight: How Smoky Mountain Beards Drove a 150%+ Increase in Revenue from Existing Customers with a Few Clicks

It’s no big secret that beards are as in today as they’ve ever been.  Whether it’s trendy young professionals, big-time movie stars, or outdoorsmen (who are probably surprised to see others borrowing their style!), it’s hard to walk down the street without seeing a man who’s decided to put the razor away for at least…

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