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Gamification Case Study: Air Canada’s Earn Your Wings Program

The term “gamification” is being used more and more frequently, but many people remain unfamiliar with the concept and its myriad of applications. Merriam-Webster defines gamification as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation” — but what does this actually look like in practice? For…

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social psychology of reviews

The Social Psychology of Referral Programs (Part 2)

This post is the second half of a two-part series on the social psychology of referral programs. You can read the first post here. Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of…

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The Social Psychology of Referral Programs (Part 1)

This post is the first half of a two-part series on the social psychology of referral programs. Stay tuned for the next installment! Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of all…

Continue Reading