Swell

Rewards. Referrals. Email capture. All in one place.

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How to Use A/B Testing For Your Loyalty Program the Right Way

Every online merchant survives on “conversions”– turning a typical visitor into someone that produces value for your business. Whether that visitor completes a purchase, subscribes to your newsletter, or simply clicks on your “Learn More” button, each of these actions moves your potential customers along the buyer’s journey and can be vital to your success. Customer…

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Neurons

It’s All In the Presentation: Using Psychology to Build an Effective Rewards Program

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting.  If you feel this way, don’t fear — today, we’ll be breaking down some of these psychology concepts so that they’re understandable and (wait for it…) useful. Specifically, we’ll look at how these concepts can be used to design…

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Sales clerk showing jewellery to a customer

Is Your Rewards Program Promotion Reaching All Your Customers?

It’s a heinous crime in the world of incentive marketing… Picture yourself sitting on a witness stand, under oath, and accused of not extending your rewards program promotion to all of your customers Would you be found guilty? Your peers and competitors in the race to earn customer loyalty are promoting their programs heavily as evidenced by the…

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