Swell

Rewards. Referrals. Email capture. All in one place.

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6 Things Savvy Online Shoppers Look For

When people come and buy from you, they have certain… expectations. Things that they are looking for. Things that reassure them. Things that help them figure you out. When you are designing your ecommerce customer experience, think carefully about customer expectations and whether you are fulfilling yours. If you disappoint, you could be setting yourself…

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Encourage Higher Customer Lifetime Value with our New VIP Tiers Feature!

In our last blog post, we discussed how you can calculate Customer Lifetime Value, or CLV. Determining this metric is crucial to understanding which customers are most valuable to your store, but now that you’ve figured that out, what next? If you currently have an active rewards program, you have a wealth of options in front of you. If…

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Learn How to Calculate CLV for Ecommerce and Set Yourself Up to Maximize it!

One common phrase you hear at Swell is that we help stores incentivize whatever is important to them. But often, the answer to that question is not so simple. What is important to your store? The best way to attack a question so open ended is to look at data and statistics. Calculating your store’s Customer…

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Three Promotional Strategies to Boost Rewards Program Engagement for your Store

Loyalty programs work. The most successful ones — think My Best Buy and United Airlines’ MileagePlus — are driven by effective promotional strategies that generate new leads and engage existing customers. Whether it’s on your site or in your communications with your customers, your rewards program is only going to succeed if customers are able to…

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