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People Magnet

How to Become Irresistible With These Seven Winning Customer Retention Strategies

Your first love likely seemed irresistible… It’s a feeling characterized by an insatiable thirst to return to your love time and time again regardless of the difficulty, distance, or dire straits involved. Unfortunately, with maybe the exception of childhood sweethearts who ultimately marry, that irresistibility generally wears off over time and leads to a parting…

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Why Customer Retention is a Key Differentiator for High-Performing Ecommerce Business

It’s one of the most dangerous threats to your ecommerce business… Even worse, the threat is invisible; lurking just beneath the surface, stealing your customers, and only revealing itself to you after it’s too late. It’s disloyalty. And don’t assume you’re immune. The Question You Must Answer Exactly what type of loyalty is valuable to my…

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Get customers to buy in
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Use Swell’s “Rewards Page” to Strengthen Your Customers’ On-Site Experience

In one of our recent blog posts we covered the Nordstrom rewards program in detail, discussing how the retail giant successfully built and executed their program. Nordstrom’s launch was highly successful and unsurprisingly they’re not the only major brand to have reaped the benefits of customer loyalty. GAP, Starbucks, Marriott, JCPenney, and many others are…

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Make Sure Your Customer Loyalty Program Creates Real Loyalty

The tags that hang on your keychain… Or the cards that fatten your wallet… Even the rewards applications that fill your phone… These items prove you love the brands with which you do business. They’re tangible evidence of your loyalty. Or are they? Real loyalty (the type that manifests itself in the form of higher…

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