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Rewards. Referrals. Email capture. All in one place.

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Increase Subscription Sales With Swell’s New ReCharge Integration

Subscription-based ecommerce businesses have been booming in recent years. In fact, according to an article by Forbes, the number of subscription-box website visits has increased by over 800% in the past 3 years. This model is increasingly popular with shoppers of all age groups and backgrounds, especially in ecommerce. In the 2015 holiday season alone,…

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Sell More Gifts This Holiday Season With Swell’s New GiftWizard Integration

According to a 2017 Deloitte survey, the average shopper this holiday season will purchase 15 gifts. That’s 15 gifts per person, bought in what amounts to a less than 2 month span. This represents a year over year spending increase of $228 per household. Shoppers are spending more and more money on gifts, and an increasing amount of this…

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How to Scam-Proof Your Loyalty Program and Prevent Rewards Fraud

Is your rewards program screaming to be scammed? While not intentional, a significant number of loyalty programs are structured in ways that make them ultra-vulnerable to fraud. Even worse, the way rewards programs are often designed may even invite scammers to game the system and result in consequences that cost merchants both in face and…

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Why Perceived Relationship Investment is Your Key to a Successful Rewards Program for the Holidays

It’s no surprise to hear that the holiday season is strongly associated with generosity. For most people, its a time for gift-giving, volunteering, and general altruism. For people in the ecommerce world, its also time for increased traffic, orders, and profits. While processing the increase in activity, one thing many retail businesses overlook is that they can actually partake in the gift-giving and kindness as well….

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Why a Good Brand Image in Ecommerce Is Essential and How A Loyalty Program Can Enhance Yours

Ecommerce, already one of the fastest growing global industries, is projected to have grown 8-12% in 2017 and to continue on an upward trend for the foreseeable future. That means in addition to the growth of giants like Amazon and Alibaba, new brands are popping up every day joining niche industries and turning them into crowded perfectly competitive markets….

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Innovation in the Loyalty Space: an O2 Priority Case Study

O2 — a UK telecom provider — has chosen to provide its customers with not one but two relatively distinct rewards programs. The first is called “O2 Rewards”, and is more traditional in format. As part of this program, O2 customers receive 5-10% back on their top-ups every three months; this credit can then be redeemed either…

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Reactivate One-Time Holiday Shoppers with a Dynamic Marketing Strategy

As an ecommerce merchant, you can’t wait for the holiday season. November and December, two of the most popular shopping months, each bring 30% more ecommerce revenue than non-holiday months. It all begins with Thanksgiving as consumers take off work to celebrate with their families and retailers offer major online promotions and discounts. In 2016,…

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Drive Referral Program Shares and Conversions on Mobile with Swell’s Facebook Messenger Integration

We often state that lasting customer loyalty and quality customer engagement boil down to a great customer experience. From the moment shoppers first arrive on your site to the moment they excitedly unpack their orders, an optimized customer experience is a crucial factor in whether or not shoppers come back to your store next time…

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Case Study: Tesla’s Consumer-Centric Referral Program

Whether helping to pioneer the electric car industry or the self-driving car industry, Tesla — helmed by the formidable Elon Musk — is a distinctly innovative company. Their online referral program has also been notable, not only in its success but also in its ability to drive sales with next to no help from advertising. And…

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Supercharge Your Loyalty Program with Product-Based Point Redemption

Rewards programs are built around the concept of offering value to customers in exchange for brand loyalty:  Stores offer points to customers who make purchases or take other meaningful actions, and offer discounts to their products as an incentive to keep their customers coming back for more. The concept is straightforward, but like most rewards…

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