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Why a Good Brand Image in Ecommerce Is Essential and How A Loyalty Program Can Enhance Yours

Ecommerce, already one of the fastest growing global industries, is projected to have grown 8-12% in 2017 and to continue on an upward trend for the foreseeable future. That means in addition to the growth of giants like Amazon and Alibaba, new brands are popping up every day joining niche industries and turning them into crowded perfectly competitive markets….

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Innovation in the Loyalty Space: an O2 Priority Case Study

O2 — a UK telecom provider — has chosen to provide its customers with not one but two relatively distinct rewards programs. The first is called “O2 Rewards”, and is more traditional in format. As part of this program, O2 customers receive 5-10% back on their top-ups every three months; this credit can then be redeemed either…

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Reactivate One-Time Holiday Shoppers with a Dynamic Marketing Strategy

As an ecommerce merchant, you can’t wait for the holiday season. November and December, two of the most popular shopping months, each bring 30% more ecommerce revenue than non-holiday months. It all begins with Thanksgiving as consumers take off work to celebrate with their families and retailers offer major online promotions and discounts. In 2016,…

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Drive Referral Program Shares and Conversions on Mobile with Swell’s Facebook Messenger Integration

We often state that lasting customer loyalty and quality customer engagement boil down to a great customer experience. From the moment shoppers first arrive on your site to the moment they excitedly unpack their orders, an optimized customer experience is a crucial factor in whether or not shoppers come back to your store next time…

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Case Study: Tesla’s Consumer-Centric Referral Program

Whether helping to pioneer the electric car industry or the self-driving car industry, Tesla — helmed by the formidable Elon Musk — is a distinctly innovative company. Their online referral program has also been notable, not only in its success but also in its ability to drive sales with next to no help from advertising. And…

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Supercharge Your Loyalty Program with Product-Based Point Redemption

Rewards programs are built around the concept of offering value to customers in exchange for brand loyalty:  Stores offer points to customers who make purchases or take other meaningful actions, and offer discounts to their products as an incentive to keep their customers coming back for more. The concept is straightforward, but like most rewards…

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Gamification Case Study: Air Canada’s Earn Your Wings Program

The term “gamification” is being used more and more frequently, but many people remain unfamiliar with the concept and its myriad of applications. Merriam-Webster defines gamification as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation” — but what does this actually look like in practice? For…

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The Social Psychology of Referral Programs (Part 2)

This post is the second half of a two-part series on the social psychology of referral programs. You can read the first post here. Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of…

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The Social Psychology of Referral Programs (Part 1)

This post is the first half of a two-part series on the social psychology of referral programs. Stay tuned for the next installment! Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of all…

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5 Loyalty Program Best Practices that Drive Engagement

Do any of these statements apply to you? I created a loyalty program and want to make it better. I am planning on implementing a loyalty program but am unsure how to start. I could benefit from a few strategies to maximize customer retention from some high-growth ecommerce businesses. If you agree with any of these…

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